A dream called Winedering
Skills, experience and a good dose of madness. Thus was born the first international wine tourism marketplace
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Stages
The idea was born in 2016 by the two co-founders: Denis Seghetti and Stefano Tulli.
Stefano, an international tour operator, wanted to find wineries online and easily for his clients to visit, but he had no means to do so.
Denis can make it happen.
The two combined their skills and in a short time Winedering.com was online.
Marketplace development begins.
Winedering.com's Marketplace, designed to sell wine-related experiences online, is beginning to take shape.
Winedering Grows!
More wineries (about 150) and online experiences (about 300). We get our first bookings!
Setback!
We're ready to explode, but... the pandemic is coming.
Meanwhile, we signed a partnership with Smartbox for the coming year and won a €20,000 grant from the Italian incubator ComoNext.
It's time to push!
We resist the pandemic and raise €125,000 in pre-seed investment, so Winedering Srl is officially born!
From May we start massive online marketing and SEO optimization campaigns.
Hundreds of bookings arrive! The suppliers are over 700 and the number of online experiences become over 1200.
Shocking growth!
We became the most visited wine tourism marketplace in Italy by Italian and English-speaking users.
We overtake Tripadvisor's visibility in Google's rankings.
We are selected for an acceleration program in Silicon Valley (Runway innovation hub, San Francisco)!
As if that weren't enough, in Q2 and Q3, Y/Y, we grow +796% users on winedering.com, +340% revenue generated, +476% revenue turnover and the CPA goes from € 32 to € 1.6 (-95%).
Product and Market fit done!
Time to scale!
In 2023, Winedering is experiencing remarkable growth and success.
We are set to close the year with a GMV approaching € 1 million, achieving profitability with zero burnout concerns.
Our sales and customer base have surged by an impressive 150% compared to the previous year.
Additionally, we secured €573,000 in funding to support our expansion.
With a growing team that will soon reach ten members, Winedering is positioned for continued success in the wine tourism industry
Team
Denis Seghetti, Cofounder
Over the last 17 years, he has designed and developed tailor-made digital systems in various segments, and then moved fully into the creation of e-commerce platforms and related web marketing campaigns, with special attention to Search Engine Marketing and Search Engine Optimization. Working as Temporary Digital Manager, he has gathered interdisciplinary experiences, going through everything related to "digital transformation". In Winedering he follows all the aspects related to IT, Product and Digital Marketing.
Stefano Tulli, Cofounder
31 years old, graduated in Tourism Economics in Milan with a Master's in Tourism Economics at Bocconi University. After a period of work and study in California, from 2010 to 2014 he acted as a tourism representative of the American market in Italy. In 2014 he returned to Ascoli Piceno to develop destination management activities in the Marche region. He has worked as a tourism consultant for various companies in the sector. He set up a tour operator specialized in incoming in central Italy. In Winedering he follows all aspects related to the tourism sector.
Federica Pagnoni, Italian Mkt
Bachelor in Business Administration in Hospitality Management at Hotelschool The Hague, Master's Degree in Food Culture, Communication & Marketing at University of Gastronomic Sciences - Pollenzo.
She deals with Wine Destinations' content, writing about their main characteristics and suggestions about wines to drink, food to taste, and places to visit.
Viktoriia Bondarenko, French Mkt
Holding a Bachelor's degree in Food Manufacturing Technologies from Odessa National University of Technology in Ukraine, Viktoriia is currently finishing the Erasmus Mundus Joint Master's degree program in Wine Tourism Innovations (WINTOUR) at Universitat of Rovira i Virgili, University of Bordeaux, and the University of Porto. She manages wineries onboarding, content creation, and public relations for the French market.
Lara Fulchiron, German Mkt
Holding a Bachelor's degree in Applied Foreign Languages to Business and Economics English / German and a Master's degree in International Business Management English / German. She manages wineries onboarding, content creation, and public relations for the German market.
Alejandra Cuevas, Spanish Mkt
A graduate in Industrial Engineering with a focus on Innovation and design by CETYS (México), with seven years of experience as a hospitality manager in the wine industry. Alejandra is currently completing the Erasmus Mundus Joint Master's program in Innovations in Wine Tourism (WINTOUR) at the Universitat Rovira i Virgili, the University of Bordeaux, and the University of Porto. She manages the incorporation of wineries, content creation, and public relations for the Spanish market.
Nicole Pratelli, Customer Success Manager
B.A. in translation and interpreting and a Master's Degree at the University of Trento in the field of languages for tourism. Passionate about foreign languages (English, Spanish, German, Portugues, and Russian) and fond of making experiences abroad integrating into new cultures.
Sarah Muran, Onboarding Exec.
Brazilian native, she has lived in eight countries since 2013. From a Swiss exchange year to studies in Lithuania and Estonia, her journey is marked by diverse experiences. Amidst the pandemic, she worked at Fita Preta Winery in Portugal before joining Education First in Switzerland. Currently in South Africa, she embraces active pursuits and wine exploration.
Ryu Chua, Full Stack Developer
Holding a Bachelor's degree in Computer Science from University Tunu Abdul Rahman. He manages backend, frontend and API development and testing, managing an external time of specialized developers
Jenny Arduini, Full Stack Developer
Graduated in Computer Science from the University of Bologna, Jenny has been working as a web developer for over 10 years. Throughout her career, she has gained extensive experience in both UX interface design and backend development, including API REST implementation.
Claudio Pozzi, Advisor
Currently Sr. Manager, Product Management & Supply Chain at Amazon (Greater Seattle Area), he has held Corporate Development / M&A roles at Wellness Holding - Technogym, Project Leader at The Boston Consulting Group. Academically, he holds an MBA Exchange from the University of Pennsylvania, an MBA from SDA Bocconi, an MSc in Mechanical & Structural Engineering from the University of Edinburgh, and an MSc in Civil Engineering from the Università Politecnica delle Marche.
Emanuele Colonnelli, Advisor
Currently Assistant Professor of Finance at the University of Chicago Booth School of Business, he boasts an academic curriculum of absolute excellence: Ph.D. in Economics at Stanford University, MSc in Economics and Social Sciences (summa cum laude) at Bocconi University, BA in Economics (summa cum laude) at the University of Siena and Visiting Student in Economics and Management at Oxford University.
Accelerated in Silicon Valley
2 Months program in San Francisco
In the heart of Silicon Valley, within the most amazing ecosystem for startups in the world, Winedering has been selected for a 2 months acceleration program by Runway Innovation Hub.
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