A dream called Winedering

Skills, experience and a good dose of madness. Thus was born the first international wine tourism marketplace

Winedering is the online marketplace that revolutionizes wine tourism.

Winedering enables wineries, tour operators, guides and local tour leaders to create, refine and sell unique and authentic wine tourism experiences, on Winedering.com, to international tourists and professional buyers, who can book and review online in less than 1 minute.

Sign up now and start selling your wine experiences to travelers around the world

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The idea was born in 2016 by the two co-founders: Denis Seghetti and Stefano Tulli.

Stefano, an international tour operator, wants to find online and easily wineries for his clients to visit, but he has no means to do so.
Denis is able to make it happen.

The two mix their skills and in a short time Winedering.com is online.

Marketplace development begins.

Winedering.com's marketplace, with the goal of selling winery experiences online, is beginning to take shape.

Winedering Grows!

More wineries (about 150) and online experiences (about 300). We're getting our first bookings!


We're ready to explode but... the pandemic arrives.
In the meantime, we formed a partnership with Smartbox for the coming year and managed to win a € 20,000 grant at the italian ComoNext incubator.

It's time to push!

We resist the pandemic and raise € 125,000 in preseed investments, so Winedering Srl born officially!
From May we start massive online marketing and SEO optimization campaigns.
Hundreds of bookings arrive! The suppliers are over 700 and the number of online experiences become over 1200

Shocking growth!

We became the most visited wine tourism marketplace in Italy by italian and english-speaker users.
We overtake Tripadvisor's visibility  on Google's rankings.
We are selected for an acceleration program in Silicon Valley (Runway innovation hub, San Francisco)!
If it's not enough, we make on Q2 and Q3, Y/Y, +796% users on winedering.com, +340% sales generated, +476% sales turnover and the CPA goes from € 32 to € 1.6 (-95%).

We are ready to scale worldwide!


Denis Seghetti, Cofounder

38 years old. Over the last 17 years, he has designed and developed tailor-made digital systems in various segments, and then moved fully into the creation of e-commerce platforms and related web marketing campaigns, with special attention to Search Engine Marketing and Search Engine Optimization. Working as Temporary Digital Manager, he has gathered interdisciplinary experiences, going through everything related to "digital transformation". In Winedering she follows all the aspects related to IT, digital & marketing.

Stefano Tulli, Cofounder

31 years old, graduated in Tourism Economics in Milan with a Master's in Tourism Economics at Bocconi University. After a period of work and study in California, from 2010 to 2014 he acted as a tourism representative of the American market in Italy. In 2014 he returned to Ascoli Piceno to develop destination management activities in the Marche region. He has worked as a tourism consultant for various companies in the sector. He set up a tour operator specialized in incoming in central Italy. In Winedering he follows all aspects related to the tourism sector.

Federica Pagnoni, Content Mg.

Bachelor in Business Administration in Hospitality Management at Hotelschool The Hague, Master's Degree in Food Culture, Communication & Marketing at University of Gastronomic Sciences - Pollenzo.
She deals with Wine Destinations' content, writing about their main characteristics and suggestions about wines to drink, food to taste, and places to visit.

Viktoriia Bondarenko, French Mkt

Holding a Bachelor's degree in Food Manufacturing Technologies from Odessa National University of Technology in Ukraine, Viktoriia is currently finishing the Erasmus Mundus Joint Master's degree program in Wine Tourism Innovations (WINTOUR) at Universitat of Rovira i Virgili, University of Bordeaux, and the University of Porto. She manages wineries onboarding, content creation, and public relations for the French market.

Patricio Planells, Spanish Mkt

Having studied for a Bachelor’s in Culinary Arts, Patricio has worked in kitchens and hotels in Honduras, Panama, and Spain. He has also worked as a photographer and copywriter for wine and spirits magazines. Currently, he is finishing the Erasmus Mundus Joint Master's degree program in Wine Tourism Innovations (WINTOUR), which is imparted by three different universities, Universitat Rovira i Virgili, University of Bordeaux, and the University of Porto. At Winedering he deals with content creation, winery onboarding, and public relations for the Spanish-speaking market.

Enrica Giorgetti, English Mkt

BSc in Economics and Finance from the University of Bologna and currently attending the MSc in Food Innovation and Management at the University of Gastronomic Sciences - Pollenzo.
Enrica has experience in wine hospitality and she is a huge enogastronomy enthusiast.
At Winedering she deals with content creation, winery onboarding, and public relations for the English-speaking market.

Claudio Pozzi, Advisor

Currently Sr. Manager, Product Management & Supply Chain at Amazon (Greater Seattle Area), he has held Corporate Development / M&A roles at Wellness Holding - Technogym, Project Leader at The Boston Consulting Group. Academically, he holds an MBA Exchange from the University of Pennsylvania, an MBA from SDA Bocconi, an MSc in Mechanical & Structural Engineering from the University of Edinburgh, and an MSc in Civil Engineering from the Università Politecnica delle Marche.

Emanuele Colonnelli, Advisor

Currently Assistant Professor of Finance at the University of Chicago Booth School of Business, he boasts an academic curriculum of absolute excellence: Ph.D. in Economics at Stanford University, MSc in Economics and Social Sciences (summa cum laude) at Bocconi University, BA in Economics (summa cum laude) at the University of Siena and Visiting Student in Economics and Management at Oxford University.

Accelerated in Silicon Valley

2 Months program in San Francisco

In the heart of the Silicon Valley, within the most amazing ecosystem for startups in the world, Winedering has been selected for a 2 months acceleration program from Runway Innovation Hub. 

More info

Ready to get started? 

Sign up now and start selling your wine experiences to travelers around the world.

Get Started!

Winedering, with its online marketplace and aggregator winedering.com, is a platform dedicated exclusively to wine tourism, allowing Wineries and Tour Operators to sell experiences that can be booked online by travelers around the world.

Winedering does not charge a fixed fee. Our business model is simple: we keep a commission for each paid, confirmed and completed reservation.

We keep the commission directly from the amount paid by the client and we pay the net amount to your bank account once a month, aggregating all the net amounts accrued in the previous month.

There are no other hidden fees.

All reservations are on request. When uploading experiences, it is possible to set "standard" opening days and times, but every reservation made by the user always requires a confirmation by you.

How does it work?
The customer books online with credit card and payment in advance.
You receive an email notification, so you can see the reservation immediately.
With a simple click you can confirm or refuse it. That's all!

About Payments
Click here to get more information on payments

About "Billing Cycle"
Winedering issues a monthly cumulative invoice for the accrued commissions. The invoice is considered already paid, due to the mechanism of withholding at source of the generated commissions.
Click here to get more details about billing cycle