What does a wine lover truly look for when booking a tasting at a winery? A few years ago, the answer would have been simple: a good glass of wine, a beautiful view, and a straightforward explanation of the production process. Today, however, the wine tourism landscape has changed profoundly.

In this ever-evolving context, we at Winedering are always in search of solutions capable of elevating the experience of our travelers while, at the same time, supporting the daily work of producers.

That is precisely why we have watched with tremendous enthusiasm the success that several of our partner wineries are enjoying thanks to the introduction of ReWine, an interactive digital assistant that is redefining the very concept of the guided tasting.

But what exactly is ReWine, and how can technology, when used intelligently, amplify the magic of winery hospitality without compromising its authenticity? We asked the people who use it every day.

Straight from the Producers: Success Stories from Cantine del Notaio and Cantina Goretti

To understand the real-world impact of this technology, we gathered the testimonials of two outstanding members of the Winedering network who have integrated ReWine into their experiences.

Cantine del Notaio (Basilicata): From the Wonder of Historic Caves to Interactive Relaxation

In the historic seventeenth-century tuff caves of Rionero in Vulture, the hospitality of Cantine del Notaio aims to turn every visitor into a genuine friend of the brand, conveying the passion and hard work that lie behind each bottle. Dr. Antonio Libutti explained how ReWine has become a cornerstone of this philosophy:

 Cantina Goretti (Umbria): Giving a Dynamic Voice to Deep-Rooted Tradition

In the heart of Umbria, Cantina Goretti welcomes wine tourists into a family story now in its fourth generation, enriched by the presence of Grandmother Marcella, who—with the energy of her ninety years—combines tastings with cooking lessons. In a setting where the bond with tradition runs so deep, ReWine proved to be a surprising and brilliant revelation. Sara Goretti shares:

“It has allowed us to add a tool to the story of our wine, which before we entrusted to words alone. Visitors can access information about the grape variety, the territory, and the history of each label immediately and visually, without interrupting the natural flow of the tasting. Technology, when used well, does not distract: it accompanies and completes the information. Having a contemporary, dynamic tool helps us convey all of this in an accessible and engaging way. We consider it a tremendous added value.”

Unlike Cantine del Notaio, Cantina Goretti chose to integrate ReWine within its more structured experiences—particularly its premium tastings and the itineraries dedicated to groups and international visitors—with extraordinary success in showcasing and deepening the story of its most distinctive wines, such as Sagrantino DOCG, Grechetto DOC, and Trebbiano Spoletino.

The “Sommelier Game”: Breaking Down Barriers and Learning with a Smile

If there is one ReWine feature that has truly won over both producers and wine tourists, it is undoubtedly the “Sommelier Game.”

The world of wine can often feel intimidating to those who don’t consider themselves experts: the fear of using the wrong terms or failing to identify an aroma can hold back a visitor’s emotional engagement. The Sommelier Game solves this problem at its root, transforming the tasting into a playful moment in which guests challenge one another to guess the aromas, flavors, and details of each wine.

The benefits reported by the wineries are tangible and immediate:

Goodbye, shyness: The game breaks the ice and lowers people’s guard. It creates a cheerful, light-hearted, and welcoming atmosphere that everyone can enjoy.

Learning with a smile: When learning is fun, technical knowledge (such as the details of Aglianico del Vulture) becomes easy to remember and stays with guests far longer.

A memory to take home: Guests compare notes, laugh together, and build a strong sense of camaraderie. Often this game becomes the most memorable moment of the entire day—the one visitors recount most proudly to friends back home, perhaps showing off the certificate they earned during the experience.