In our earlier articles, we explored why wine bars are central to urban wine tourism, how experiences increase revenue, and how others are already succeeding with Winedering.

But how can you start if you have never offered a wine experience before? The truth is: it’s easier than you think. You don’t need a new space, a big investment, or to reinvent your business.

With just a few simple steps, you can design your first tasting experience and make it bookable for travelers and locals alike.

Step 1 – Choose Three (or more) wines with a Story

Start small. Select three or more wines you are proud to serve. They could be local classics, regional favorites, or even a mix that represents different national or international traditions.

The key is that each wine should have something to say — a grape variety, a region, or a producer worth mentioning.

Step 2 – Add a Small Pairing

Enhance the experience with simple food pairings. It doesn’t need to be complex: a piece of cheese, a slice of cured meat, or even a bite of local bread. The pairing makes the tasting more memorable and gives structure to the experience.

Step 3 – Prepare a Short Narrative

Guests don’t need long technical lectures. What they love is a clear, authentic story and, most important, the host (yes, you). Spend a minute or two introducing each wine: where it comes from, why you chose it, and a curiosity or anecdote. Think of it as sharing something personal rather than teaching a class.

Step 4 – Decide Duration and Price

A good first tasting lasts between 45 and 90 minutes. This makes it easy to fit into a traveler’s schedule and simple to organize. As for pricing, experiences typically range between €20–30 per person depending on the wines and pairings included.

Step 5 – Pick the Right Time Slots

Don’t compete with your peak hours. Instead, schedule your experiences in quieter moments: late afternoon, early evening, or weekdays. This way you fill empty tables with paying guests while keeping your core business intact.

Step 6 – Publish and Promote

Once you have defined the structure, make your experience discoverable. Publish it on Winedering to reach thousands of travelers actively looking for wine experiences in your city. You control availability, capacity, and price, while bookings are pre-paid.

The Role of Winedering

Winedering simplifies the process of turning your idea into a live, bookable product. Instead of wondering how to attract tourists or build marketing campaigns, you can focus on hospitality. The platform gives you international visibility, secure pre-paid bookings, and complete flexibility to edit or improve your experience over time.

Conclusion

Creating a wine experience does not mean reinventing your bar. It means packaging what you already do best — pouring wine, sharing stories, offering hospitality — in a way that travelers can easily find, book, and remember.

Start today. Sign up free on Winedering, publish your first tasting in minutes, and discover how simple it is to transform your bar into a destination for wine tourism.