"We did it in less than one year", say Denis Seghetti, cofounder and CDO of Winedering.com. "Since April 2021 we invested on Google AdWords CPC campaigns to understand which were the best keywords to focus our SEO efforts on and we started to work on SEO at november 2021."
From the competition point of view, Winedering has been able to overtake competitors in a very short time, although there are still many pages that Google has to index and bring in the top ten. Winedering, now, has even Tripadvisor in its sights as the results of the last 3 months show, in which Winedering itself has eroded visibility to the American giant
Estimated traffic difference and keywords distribution in top 3, top 10, top 20 and top 100 positions on Google for a set of 14o keywords tracked in february 22, march 22, april 22. Source: Semrush
Google rankings visibility for a set of 14o competitive keywords, like "tuscany wine tasting" or "langhe wine tasting", tracked between january 12th and may 10th. Source: Semrush
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